Microtel by Wyndham Philippines becomes first hotel group to achieve CHA certification

The Philippine hospitality landscape got a significant boost recently when Microtel by Wyndham® became the first hotel group in the country to earn the Certified Hotel Administrator (CHA) designation for 14 of its hotel managers and corporate officers, from the American Hotel & Lodging Educational Institute (AHLEI).

The accomplishment raises the bar for quality standards at Microtel by Wyndham in the Philippines. Microtel Inns & Suites (Pilipinas), Inc. (MISPI) is the master franchise holder of Microtel by Wyndham, the largest international-brand hotel network in the country with 13 locations in key business and tourist hubs, with more planned soon.

Widely recognized as the preeminent leader in hospitality certification, the AHLEI certifies hospitality professionals in all facets of the industry. The CHA is the most prestigious professional certification available to hotel general managers and hospitality executives around the world.

According to the AHLEI, the CHA Certification covers “mastery of various competencies derived from six key areas of knowledge in combination with on-the-job hospitality work experience.” Key areas of testing are: Financial Management, Sales and Marketing, Leadership Management, Human Resources Management, Rooms Management, and Food and Beverage Management.

Ed Kastli, vice president of International Sales for AHLEI, said, “To have 14 executives from one organization earn this designation is a testament to the high priority that you place on professional development and on advancing the status of the hospitality industry in the Philippines.”

Earning the CHA was a special goal for MISPI President and CEO Jose Mari del Rosario, who encouraged the management team to seek the certification. “We wanted to level up our profession and raise the standards of our systems,” he enthused. “Going through the CHA course, given by the best hospitality training organization in the world, is our way of saying we care about giving our guests the international-quality standard of service they deserve.”

Microtel by Wyndham, a member of the international Wyndham Hotel Group, pioneered the no-frills hotel concept in the Philippines that targets the mid-market. Its approach is back-to-basics and focuses on providing consistently clean, comfortable, and secure accommodations at value rates. Microtel by Wyndham currently has 13 properties in Acropolis QC, Baguio, Batangas, Boracay, Cabanatuan, Eagle Ridge in Cavite, Davao, GenSan, Mall of Asia, Puerto Princesa, South Forbes (near Nuvali), Tarlac, and UP Technohub QC.

In early 2017, MISPI will launch a new hotel brand at the Mall of Asia Complex: TRYP by Wyndham – a select-service urban hotel with over 100 properties in many of the most exciting cities such as Paris, Berlin, Barcelona, New York, São Paulo, and Brisbane. This will be the first TRYP by Wyndham in the Southeast Asian region.

All Microtel by Wyndham hotels in the Philippines are operated by Microtel Development Corp., the hospitality arm of PHINMA. For more information, go to www.microtelphilippines.com.

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Microtel by Wyndham® became the first hotel group in the Philippines to earn the Certified Hotel Administrator (CHA) designation for 14 of its hotel managers and corporate officers, from the American Hotel & Lodging Educational Institute (AHLEI).

In photo (front row, from left) are Ali Makabenta, Bettina Inovero, Faye Deloso, Microtel by Wyndham Philippines President and CEO Jose Mari del Rosario, PHINMA Senior EVP and COO Roberto Laviña, Grace Angeles, Marinelle Braña, Estrellita Budomo, (back row, from left) Guy Umali, Roy Martin, Norman Eusebio, Albert Banaag, Microtel by Wyndham Philippines CFO Demet Lucila, Ernesto Tanquintic, Benny Rosales, Rene Suarez, Dean Cid, and Robbie Gonzalez.

To reserve a room with any of Microtel by Wyndham properties in the Philippines visit, www.microtelphilippines.com.